Volvo To Have a Car-less Display at Automobility LA
November 26, 2018
Volvo Cars will undoubtedly have the most unique display at this week’s Automobility LA, the event formerly known as the LA AutoShow. Rather than display its full model lineup, like every other carmaker has done, at every other car show, ever… Volvo is choosing instead to focus on the “Concept of a Car”. Visitors to the Volvo stand will be greeted by a large sign proclaiming “This is Not a Car”, along with a number of interactive demonstrations of Volvo’s connectivity services, in-car delivery, autonomous driving technology and the Care by Volvo car subscription service.