Volvo encourages California Residents to Drive Dirty
"Environmental sustainability is hugely important to Volvo, and we’re excited to help inspire Californians to do their part during this terrible drought," said John Militello, Director, Marketing Innovation and Strategy, Volvo Cars of North America. "Whether you’ve got four cars in your garage or one – maybe you’ve got a bicycle, maybe you’ve got a motorcycle – Volvo hopes that you’ll forgo your usual wash for the month of November, and start #DrivingDirty."
In the spirit of #DrivingDirty, Volvo wants to take these efforts one step further. For the duration of the movement, Hinkle’s dealership won’t use any water to clean the cars on his lot, opting instead for a water-less car cleaning solution. Hinkle is even offering a voucher for a recycled water car wash to customers that forgo their wash at his dealership. Volvo estimates that Hinkle’s efforts alone have the potential to save more than 108,000 gallons of water.
For more information on #DrivingDirty, visit www.volvocarsdrivingdirty.com.