As a movement that focuses water conservation in the midst of California’s current drought, Volvo Cars has announced #DrivingDirty. President and GM of Volvo San Diego, Steve Hinkle, has been contributing to water conservation efforts for some time now. Inspired by Hinkle’s efforts, Volvo is asking Californians and their neighbors to stop washing their cars for one month. This action could potentially save 18 million gallons of water throughout the state.

"Environmental sustainability is hugely important to Volvo, and we’re excited to help inspire Californians to do their part during this terrible drought," said John Militello, Director, Marketing Innovation and Strategy, Volvo Cars of North America. "Whether you’ve got four cars in your garage or one – maybe you’ve got a bicycle, maybe you’ve got a motorcycle – Volvo hopes that you’ll forgo your usual wash for the month of November, and start #DrivingDirty."

In the spirit of #DrivingDirty, Volvo wants to take these efforts one step further. For the duration of the movement, Hinkle’s dealership won’t use any water to clean the cars on his lot, opting instead for a water-less car cleaning solution. Hinkle is even offering a voucher for a recycled water car wash to customers that forgo their wash at his dealership. Volvo estimates that Hinkle’s efforts alone have the potential to save more than 108,000 gallons of water.

For more information on #DrivingDirty, visit