Toyota Gives Tundra Buyers More Options for ‘24

Toyota has done a good job at staking a claim in US truck sales considering the strength and longevity of their domestic brand competitors. Having just entered a new generation in 2022, the full-size Tundra is seeing some meaningful changes for the 2024 model year.

A good amount of these changes are geared toward the ever-growing popularity of off-road roughin’ it. That means the introduction of a 3-inch TRD suspension lift kit that can be optioned by customers and installed at the factory. The TRD Off-Road package has expanded availability, now optional on Platinum grade 4×4’s. When equipped, buyers will find their Tundra decked out with a slew of overlanding enhancements, including an electronically locking rear differential, crawl control, skid plates, off-road suspension supported by Bilstein shocks, and all-terrain tires wrapping TRD alloy wheels.

If you want to go all-out with the overlanding themes, spring for the TRD Pro grade; and while you’re at it, you may consider opting for the new “Terra” color, a TRD Pro exclusive for 2024. Though, customers looking to purchase at the lower echelons of the Tundra lineup can still have some style with the new Nightshade package. As the name suggests, it provides a stealthy theme with black 20-inch wheels, with a similar treatment applied to the grille, mirror caps, over fenders and badges. Nightshade is only available on Limited-tier Tundras finished in certain colors– and yes, Midnight Black Metallic is one of them.

We had a chance to drive the latest Toyota Tundra not too long ago– the top-tier Capstone trim, no less– and we were happy with the contents of what ended up being “their most feature-packed and luxurious pickup” to date. And with subtle improvements like this, they may just defend their territory against the Big Three.