A couple weeks ago, Jaguar was back in the headlines thanks to an interesting and questionable rebranding. Say what you will about the display, it got people talking about the British automaker a lot more than they’ve been talked about in a long time, and now that artistic reimagining is being backed by a real, in the sheet metal concept– debuted at Miami Art Week, no less.

The Jaguar Type 00 (pronounced “zero zero”) flaunts some extreme styling, a preview of what’s to come from the brand. The “Copy Nothing” ethos originally prescribed by Jaguar founder Sir Willian Lyons is said to be recaptured with this design concept, and we’d have to agree.

If the edgy LED lighting elements, smooth surfaces and minimally grilled front don’t give it away, the Type 00 was designed as an all-electric vehicle, a conceptual shepherd of Jaguar’s pivoting to a luxury EV brand. The long-hood and short-rear proportions are met by a sweeping roofline, exuding performance fastback vibes; the rear is partially defined by a glassless design, axing the rear window for a smooth surface. The rest of the 00’s flank is about as minimalist as the front, with horizontal lights stretching between the arches and the new “Jaguar” typography stamped just above an angular diffuser. Some less obvious elements are the front air intakes and charging port, which remain hidden until deployed. 

It’s underscored by a set of 23-inch wheels and, under the skin, the Jaguar Electrical Architecture (JEA). This new platform was designed for the Type 00, but again serves as a preview of what’s to come. Jaguar’s first new-gen production car, to be revealed late 2025, will reportedly be a four-door GT, targeting an EPA range of up to 430 miles and a recharge rate recouping 200 miles of range in 15 minutes (with the proper power supply, naturally).

Perhaps the large butterfly doors will make it easier to enter and exit when pulling up next to a charging station. Regardless of practicality, they certainly provide a grand gateway into the cabin. While large displays and minimalist shapes are the typical defining traits of an EV interior, and very much present here, the standout design element are the three brass lines extended front to back, one on each door and one running straight down the middle, separating left and right passengers. The screens are quite large and, like the exterior protrusions, deploy for use and stow away for a cleaner look.

The Jaguar Type 00 may just be a concept, and we’re no strangers to the fact that concepts can be radically different from what is eventually delivered, but this is a compelling example of where Jaguar is heading. We’ll be keeping tabs on them in the new year and bringing you the latest updates as soon as they come in.