The Toyota Crown Returns to the US, Now Hybrid
2023 Toyota Crown Platinum
Toyota has unveiled the return of the Crown, a full-size sedan offering a premium experience and a hybrid powertrain.
The Crown will debut in US dealerships later this year as a 2023 model. Alongside its many safety and convenience features is a choice of two hybrid powertrains: the HYBRID MAX and the fourth generation Toyota Hybrid System.
This will be the first time the HYBRID MAX system is put into a Toyota sedan; however, this option is exclusive to the Platinum grade-- one of three trims. The HYBRID MAX consists of a 2.4-liter turbocharged inline-4 engine, combined with a front electric motor and rear wheel eAxle. It’s estimated to produce approximately 340 horsepower and 28 MPG combined rating. The fourth-gen Toyota Hybrid System (THS) utilizes a 2.5-liter 4-cylinder engine and two electric motors, estimated at 38 MPG combined. All-wheel drive is standard across all trims; XLE and Limited will come with E-Four AWD, whereas the Platinum is packaged with E-Four Advanced.
The 2023 Toyota Crown will be built on top of a version of the “Toyota New Global Architecture K” (TNGA-K), used as the basis for other vehicles like the Camry. Proportionally, we’re looking at 194-inches long, 72.4-inches wide and 60.6-inches tall, sitting on a 112.2-inch wheelbase.
Starting with the entry-level XLE, consumers will receive 19-inch alloy wheels, heated and powered Softex/fabric front seats, a 12.3-inch infotainment system and an equally-sized digital instrument panel. Toyota Safety Sense 3.0 is also standard. The Limited builds off of this with multibeam LED headlights, a fixed panoramic roof, leather-trimmed seating (heated and ventilated upfront; just heated in the rear), a JBL audio system and a few other convenience goodies.
2023 Toyota Crown Platinum
The crown jewel of the lot is the Platinum grade, packaging everything that comes with the XLE and the HYBRID MAX powertrain, Adaptive Variable Suspension, and six drive modes. It also received Toyota’s Advance Park system and trim-exclusive 21-inch wheels with black accents. Toyota’s first bi-tone paint option can be selected-- your choice of Oxygen White, Heavy Metal, Supersonic Red or the all-new Bronze Age primary color contrasted by black paint spread from the hood to the trunk.
The original Toyota Crown, first debuting in 1955 as the “Toyopet Crown,” was the automaker’s first mass produced passenger vehicle. It was the first Japanese car to reach the states, sold between 1958 and 1972.
We’re excited to see such an important name in Toyota’s history making a comeback, and we’ll be sure to keep you up to speed on the 2023 Toyota Crown here on MotorWeek!