Scion Announces World Debuts of the iM and iA Models
Scion has announced the World Debuts of the Scion iM and the newly named Scion iA. The new Scions will be revealed on the eve of the New York International Auto Show, Tuesday March 31, 2015. The Scion iM is a 5-door hatchback that combines versatility with a sporty design and a fun-to-drive experience. The Scion iA sedan is designed to appeal to a younger consumer who is in need of something more practical, that is also fun to drive.
“We’ve been eagerly waiting for this moment and are excited to introduce our new Scions in New York,” said Scion Group Vice President Doug Murtha. “Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand.”