Ram “Built to Serve Edition” Round Two!
Ram Truck is moving ahead with a second grouping of it’s “Built to Serve Edition” trucks. Assembly has already begun in Michigan. Ram is celebrating America's five land, sea and air-based armed forces with “Built to Serve Editions” of its popular Ram 1500 half-ton pickup truck lineup. This second installment offers a nautical-inspired theme with both Ceramic Gray and Patriot Blue exterior colors offered along with a black interior with Light Ambassador Blue accent stitching. “Ram truck owners, whether civilian or military, are familiar with the 'Built to Serve' adage as it’s something we strive to build into every truck and van we produce,” said Mike Koval, Head of Ram Brand, FCA - North America. "Ram honors those who serve or have served in the United States with distinction and we continue to welcome volunteers to our Ram Nation volunteer efforts.” The second installment of the "Built to Serve Edition" trucks begins rolling out earlier this month to coincide with Flag Day, this Sunday, June 14. A new "Built to Serve Edition" model, representing another one of America's land, air or sea-based military branches, will launch approximately every three months. Each of the five U.S. military service branches has been or will be honored by Ram with two specially selected exterior paint colors that evoke the spirit, the mission and history of that service. One of each branch’s “Built to Serve Edition” models will be offered in a new low-volume paint option exclusive to this program.