Porsche Tops J.D. Power Sales Satisfaction Index for Second Consecutive Year
The J.D. Power SSI Study, now in its 33rd year and redesigned in 2017, measures satisfaction with the sales experience among new-vehicle buyers and rejecters. The study provides an in-depth analysis of the new-vehicle purchase experience from a customer’s perspective. It also measures satisfaction with brands and dealerships that were shopped but ultimately rejected in favor of the selling brand and dealership. For the second consecutive year, Porsche ranked as the top luxury brand. Favorable responses for Porsche were led by dealership facility, website and working out the details of the transaction. The company continues to focus on customer experience with initiatives including debuting the “Destination Porsche” corporate architecture for dealerships in March and launching an online sales pilot in select markets last month.