Polestar Reveals Precept Concept Ahead of Geneva Debut
Polestar, the EV sub-brand joint venture of Volvo Car Group and parent company Geely, will present a vision of the brand’s future direction at next week's Geneva Motor Show. The Precept concept is a full-electric four door grand tourer, and showcases the brand's commitment to developing new, more sustainable interior materials, as well as continued development of the digital user interface. The essence of Polestar design is desribed as "Minimalistic Athleticism", with the vehicle’s proportions characterized by restrained surfacing and a focus on aerodynamic efficiency. Polestar CEO Thomas Ingenlath stated: "This is not a dream of a distant future, Polestar Precept previews future vehicles and shows how we will apply innovation to minimise our environmental impact."