Nissan has announced their long-term “Ambition 2030” electrification plan, which aims for 50 percent electrification mix by 2030.

This electrification strategy will see the launch of 23 new electrified models over the next seven years. Nissan claims 15 of these new models will be full EVs.

Ambition 2030 was devised in response to critical environmental, societal and customer needs, with an end goal of Nissan becoming a more sustainable company. Along with the 2030 deadline, Nissan has set a goal to become carbon neutral across the life cycle of its products by fiscal year 2050.

“The role of companies to address societal needs is increasingly heightened,” said Makoto Uchida, Nissan CEO. “With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

Nissan Max-Out concept

These plans include both Nissan and their INFINITI brand; though the focus on this announcement was on the former, with four Nissan concept cars showcased alongside the announcement: the Chill-Out Max-Out, the Hang-Out and the Surf-Out.

Nissan Hang-Out concept

The Chill-Out SUV features a cabin where occupants can kick their feet up and stream media to a large infotainment panel. The Max-Out is a convertible two-seater with a long windshield taking up most of the front end. The Hang-Out, on the other hand, is a boxy SUV with room for four-- and a movie screen in the back. The seats can all spin to face the screen or each other. The Surf-Out pickup features a large glass windshield, a coupe-like cap and a digital tailgate.

Nissan Surf-Out concept

Whimsical as they may be, these concept renderings highlight Nissan’s ambitious plans for the coming decade and beyond. Each of these vehicles would offer electrified powertrains, enhanced technology packages and greater possibilities with Nissan’s evolving electric-ecosystem.