Lincoln’s first sedan produced in China for the Chinese market, the Zephyr, made its debut at Auto Guangzhou, China.

The Zephyr is expected to go on sale in the first quarter of next year. It highlights Lincoln’s future designs and innovations, specifically for a new generation of consumers. According to Joy Falotico, president of Lincoln, the Zephyr was designed with the young, Chinese customer in mind.

To that end, the Zephyr will feature an interior focused on connectivity and “intelligent mobility.” A 12.3-inch digital cluster and a 27-inch infotainment system take the spotlight of said design, configured to support multi-touch gestures and customizable displays. Updates can be made over-the-air thanks to the phase-4 SYNC+ system (exclusive for Chinese customers). Lincoln’s Co-Pilot 360 2.0 and ActiveGlide will also debut in the Zephyr, providing drivers with more assistance features.

Exterior styling has inherited Lincoln’s “Quiet Flight” DNA. The characteristic full-width light bar is incorporated into the front fascia, alongside full-width horizontal stripes traveling across the Lincoln Star grille and extending to the headlights. The rear taillight, another horizontal bar, applies the iconic “Lincoln” text in a new 3D floating effect.

“I am extremely proud that Lincoln Zephyr brings so many advanced innovations to our young customers in China,” said John Jraiche, global product director of Lincoln.

The Zephyr is a move made by Lincoln to further solidify their position at the forefront of luxury brands in the Chinese market.