Lincoln introduces the all-new Continental Concept full-size sedan as the future of quiet luxury.

 “Luxury at its best is about simplifying and quietly exceeding expectations, rather than being the loudest statement on the road,” said Mark Fields, Ford Motor Company president and CEO. “The Continental Concept showcases the promise of quiet luxury from Lincoln going forward. It also is a strong indication of what’s to come next year as we introduce our new Lincoln Continental full-size luxury sedan.”

The Continental Concept signals the arrival of a new face for Lincoln with new technology is a hallmark of the vehicle. It starts with the vehicle sensing your approach and lighting up to greet you inside and out.

 “The Lincoln Continental name is associated with iconic beauty and elegance,” said David Woodhouse, Lincoln design director. “Capturing those qualities and building upon them drove us as we crafted this thoroughly modern sedan concept.”

The Lincoln Continental Concept will be on display at the New York International Auto Show, which opens April 3rd.