Lexus has kicked off a new national marketing campaign to show that driving a hybrid electric vehicle doesn’t mean being stuck in the carpool lane. Dubbed “Fast as h,” the ad campaign showcases their hybrid lineup’s impressive performance and new lower pricing.
“Our recent consumer research revealed that the greatest barriers to hybrid sales are perceptual,” said Cooper Ericksen, Lexus vice president of marketing. “People believe if they choose a hybrid, they have to compromise on performance, value or styling. The new campaign seeks to prove that hybrids are the very best versions of our vehicles.”