Kia has released images of a new small SUV set to be revealed this summer. According to the press release, the compact SUV “will stand apart from rivals by matching the unique preferences and needs of the Millennial generation.”
Once thought to be the generation that does not buy cars, Millennials are now being catered to by most automakers as they hurry to produce more small SUVs with a balance of premium tech features and urban utility. Kia appears to follow that formula with this unnamed model, which appears to have low and wide proportions with the current family crest up front and LED lights all around.
This will be Kia’s “first global small SUV” and will go on sale in Korea in the second half of 2019 with sales in other markets starting soon after.