Kia's longest-running nameplate has been reinvented for 2023, bringing high style and class-leading utility to the subcompact SUV class. Exuding the brand’s new “Opposites United” design philosophy, the new Sportage is taller and wider by a half inch, and 7.1 inches longer than the previous generation with a 3.4-inch longer wheelbase, allowing best-in-class rear seat legroom and a rear cargo capacity of 39.6 cu-ft. The signature tiger nose grille gets more technical with floating design, perched above a blacked out grille graphic that spans the entire width of the front fascia. Distinct boomerang daytime running lights immediately draw the eye with dramatic angles, which push the uniquely shaped headlights to the outer corners. A crisp accent line rises from the hood and runs down the side, while muscular shoulders around the rear flow into futuristic notch-shaped taillights, which are seamlessly connected by a thin black graphic across the tailgate. Inspired by high-end outdoor products, furniture, and modern architecture, the Sportage’s futuristic cockpit interior is a new concept for Kia, featuring available dual panoramic curved displays which seamlessly connect a 12.3-inch digital instrument cluster and 12.3-inch infotainment screen.  A new 187 horsepower 2.5-liter I-4, paired with new 8-speed automatic transmission, is more powerful and targeted to be more fuel efficient than the outgoing engine.

“The tremendous success formula of our current stable of SUVs has been infused into every ounce of the new Sportage, transforming it into a leader of the pack with its cutting-edge design, adventurous capability and desirable in-car technology," said Sean Yoon, president and CEO, Kia America, Kia North America.

Sportage will be available in a broad range of trim levels that include the LX, EX, SX, SX-Prestige and X-Line, while the all-new Sportage X-Pro and X-Pro Prestige come equipped for adventure with off-road ready features including standard AWD, available new all-terrain tires,1.5-inch increased ground clearance and multi-terrain mode AWD system. The available Active AWD system uses electro-hydraulic coupling with center-locking differential to actively distribute power between front and rear wheels depending on road and driving conditions. With several electrified variants to come, the 2023 Sportage will help build Kia’s green model portfolio. Details on that and other powertrains will be revealed at a later date, while gasoline variants are anticipated to go on sale in the U.S. in the first quarter of 2022. Most Sportage trims will now be assembled in the U.S., alongside the Telluride, Sorento, and K5 at Kia’s manufacturing plant in West Point, Georgia.