Ford Reduces F-150 Lightning MSRP; Starts at $52KJuly 17, 2023
Ford has announced big changes to the pricing structure of the F-150 Lightning electric pickup, now starting at $51,990 with delivery ($49,995 before delivery).
That’s for the entry-level Pro trim, which previously retailed at $61,969 ($59,974 before delivery). Price reductions are being seen across the entire Lightning range, thanks in part to increased plant capacity, “continued work on scaling production and cost,” and improved costs for battery raw materials.
Most trims see a similar price reduction. The base XLT starts at $56,990, a $9,479 reduction; the Lariat now starts at $71,990, a reduction of $6,979; and the range-topping Platinum will start at $93,990, a reduction of $6,079.
It should be noted that all F-150 Lightnings, regardless of MSRP reduction, will still carry the same $1,995 destination charge. Still, this is a big win for prospective buyers, as this move puts Lightning pricing closer to original MSRP. On top of cutting costs, Ford claims that customers should expect greater availability of their built-to-order trucks by October of this year.
“Shortly after launching the F-150 Lightning, rapidly rising material costs, supply constraints and other factors drove up the cost of the EV truck for Ford and our customers,” said Marin Gjaja, chief customer officer, Ford Model e. “We’ve continued to work in the background to improve accessibility and affordability to help to lower prices for our customers and shorten the wait times for their new F-150 Lightning.”
And in case you’ve missed the recent wave of EV manufacturers adopting Tesla’s North American Charging Standard (NACS) port, the Ford F-150 Lightning will soon be able to charge up via Tesla Superchargers.