Ford Offering Three Performance Accessory Packages for Ranger
Ford is rolling out three new customization packages for 2019 and 2020 Ranger pickups, focused on off-road capability and personal style. Owners added an average of $650 per vehicle worth of Ford accessories to each Ranger pickup sold in the U.S. in 2019 – the nameplate’s first year returned to the U.S. market. Each of the new Performance Accessory Packages will include an off-road leveling kit including FOX Shocks with optimized Ford Performance tuning, new 17-inch Dyno Gray wheels and Ford Performance graphics on the bed and windshield. Level 2 and Level 3 packages will up the ante with more engine power, and increasing levels of ability with off-road specific tires, light bars, winch bumpers, racks and specific styling cues. Ford’s new accessories product strategy will expand even further with the introduction of the all-new Ford Bronco utility — to focus on greater choice in the catalog and a seamless personalization journey for customers. “Our goal is to inspire customers by giving them capabilities and styling options from the aftermarket brands they love,” said Eric Cin, global director, Ford Vehicle Personalization. “The three new Ford Performance Packs empower our adventure-loving Ranger customers to explore even further with even more freedom with the added off-roading capability right from the dealership.” Level 1 and Level 2 packages will be available for order begining in August, priced at $2,495 and $4,495 before installation, while Level 3 will roll out next summer.