Ford Maverick Reservations Top 100,000
Ford has apparently breached the 100,000 beachhead in reservations for its upcoming 2022 Ford Maverick compact pickup truck. This bit of good news on Ford’s latest gamble comes from a Twitter comment made by Ford CEO Jim Farley. Farley also allowed that most of the reservations come from three states-California, Florida, and truck happy Texas. The Maverick is designed to appeal to personal use buyers, especially to those looking for an entry level vehicle besides a traditional car or small utility. The free reservations are not firm orders but it is likely that at least half will eventually be converted into guaranteed sales. With a base price just under $20,000, Maverick deliveries will start this fall.