Ford Expands Off-Roadeo Experience for Bronco Raptor Buyers
The Ford Bronco launched with resounding success as the Blue Oval’s premiere adventure-seeking utility; and in order to teach safe, responsible, and fun off-roading, customers have been able to attend the “Bronco Off-Roadeo” school. With ongoing sales of the Bronco Raptor— a higher performance variant– Ford is expanding the Off-Roadeo with an equally exciting experience.
The Bronco Raptor Off-Roadeo is included with the purchase of a 2022 or 2023 Ford Bronco Raptor. Customers will be able to attend a full day of professionally-instructed driving at an exclusive basecamp at Mt. Potosi, part of the Bronco Off-Roadeo Nevada camp.
The experience consists of the expected off-road coaching, including the practice of Tread Lightly! Principles for responsible adventuring. But living up to the Raptor’s abilities, customers will also embark on an Ultra4 Racing-inspired adventure built just for this trim. The Raptor Experience was jointly developed by the Bronco brand and Ford Performance teams; Baja and King of the Hammers champions and off-road drivers like Vaughn Gittin Jr., Loren Healy and Brad Lovell; and off-road experts like Bob Burns.
“Bronco Raptor customers want to experience their SUVs in the Ultra4-inspired habitat it was developed for,” said Mark Rushbrook, global director, Ford Performance Motorsports. “Just like the King of the Hammers race, our Bronco Off-Roadeo Raptor Experience for our customers combines all of the thrilling and unforgiving terrain and conditions of the Mojave Desert with professional off-road instructors and school-provided Bronco Raptors for a Built Wild experience.”
The Bronco Off-Roadeo experience is still available for customers who don’t step up to the Raptor, though the aforementioned Baja blastin’ is exclusive to those who do. Still, Ford’s Bronco Off-Roadeo is available to help owners build confidence and familiarize themselves with their SUV’s abilities. And in November, Ford even opened up complimentary access for Bronco Sport buyers and order holders. Locations include Mt. Potosi, Nevada; Horseshoe Bay, Texas; Moab, Utah; and Gilford, New Hampshire.