Saluting Bronco’s born-for-the-wild essence and confirming the production model’s world premiere in spring 2020, Ford today debuted its all-new bucking horse design. More than a symbol of off-road capability and durability, the iconic Ford 4x4 is coveted by outdoor enthusiasts and represents what Ford claims is America’s original “sports utility vehicle,” coining the segment decades before it was even an acronym back in 1966.