Ford Bronco Online Build and Price Configurator Now Available
More than 190,000 people have placed reservations for Ford's all-new 2021 Bronco two- and four-door SUVs, and now they can browse the full collection of colors and options and start selecting paint, interior materials and trim series, along with hundreds of options and accessories. Available exterior colors are a mix of earthy grays, blues and blacks, plus a few new vivid reds and oranges tracing back to the vintage hues of first-generation Bronco (1966-77). Several all-new hues are introduced across the Bronco lineup including Area 51, a smoky teal, Cactus Gray, inspired by weathered brush and tough cacti, plus an all-new Kodiak Brown, available on Bronco Sport. On the sporty side, Rapid Red Metallic Tinted Clearcoat, a color shared with Mustang, is available on both models, while Race Red is available on the Bronco two- and four-doors. Two new colors trace their roots to first-generation Broncos – Velocity Blue, available on Bronco two- and four-door models, and Cyber Orange Metallic Tri-Coat, a 2021 feature color available across the lineup. Lightning Blue will be offered on the limited run of First Edition Bronco two- and four-door models.
Bronco two- and four-door interior colors are available in five primary themes including Medium Sandstone with Black Onyx, Dark Space Gray with Black Onyx, Roast with Black Onyx, Black Onyx with Dark Cactus, and Navy Pier with Dark Space Gray. Several series feature Active Orange and Grabber Blue accents on grab handles, door trim and seat stitching. The Bronco design team spent time off-roading and talking with enthusiasts to learn how they use their SUVs, leading to the creation of a washable interior, with available mold-resistant marine-grade vinyl seating surfaces and durable vinyl washout flooring with active drain plugs for easy cleanup after after a day of off-roading.
“The Bronco Sport design team even looked to popular athletic shoes to create a Y-shaped pattern on the available floor and cargo mats to help keep dirt and water in check. The pattern is repeated on the available rubberized second-row seatbacks,” said Carrie Kennerly, Bronco Sport senior color and materials designer. “With the second-row seats folded flat, the entire cargo area is now easier to clean.”
The Bronco build-and-price configurator is available at Ford.com/Bronco.