The annual Consumer Electronics Show is the most influential tech event in the world. This is where the world's biggest technology brands do business and meet new partners, and the sharpest innovators hit the stage with new concepts and products. It has also become a must-attend event for many automakers seeeking to showcase their latest safety, driver assistance and infotainmnet features.  Due to the ongoing Covid-19 pandemic, the 2021 CES will be an all-digital affair, but that hasn't stopped some automakers from participating:

FCA is participating virtually in CES 2021 from January 11 through January 14, to demonstrate the company’s newest technologies via highly detailed interactive product tours. Users can venture through a computer-generated, visually immersive experience with video explanations from the subject matter experts, hosted by a virtual Brand Ambassador. Capitalizing on an infinite environment, FCA has built a virtual world where CES participants can be immersed in a variety of vehicle related options and learn about the company’s commitment to innovation. Users can opt for a guided tour hosted by a virtual brand ambassador who curates information depending on user preferences. Expertly guided, the tour gives guests a deeper understanding of FCA’s products and technologies through a 3D experience, which includes 12 FCA vehicles. At any point during the experience, guests may opt for a self-guided tour. The user-controlled 3D environment allows viewing from various angles on vehicles such as the Jeep Grand Wagoneer Concept and Alfa Romeo Stelvio Quadrifoglio.  Additionally, the viewer may select any of the vehicles for a deep dive into the technology and product applications. An easy-to-use global navigation contains quick links to specific areas.

The interactive site will launch at 9am EST on January 11th and remain live after CES to help consumers learn more about FCA products: