Dodge Plans “HWY 93” Summer of Events
Dodge has released a roadmap of activities spanning the country as part of their HWY 93 summer initiative.
In keeping with the theme, the map outlines 93 Dodge-inspired events and locations found across America-- one for each day of summer. The campaign officially launched on June 22nd and will run through September 22nd.
The campaign’s main site features an interactive map containing all of the curated locations, complete with filters for various search results. You can trickle results down to car shows, races, auctions, and even iconic drives worthy of your summer plans. And with the hashtag #DodgeHWY93, you can share your adventure with the rest of the world. We were delighted to see the DMV region represented, including a shoutout to our local testing grounds, Mason Dixon Raceway.
“HWY 93 is more than just a highway, it’s a mindset; one that stretches across all 93 days between June and September, past the coolest events and hottest locations in America,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Summer is the best time of year for Dodge, it's when the shackles of winter come off, and drivers are free to get the absolute most out of the longest days of the year. And Dodge, with the Brotherhood of Muscle, is going to blaze a path across the United States that leaves no roadhouse, rest stop or drag strip unturned.”
Alongside the online roadmap, the HWY 93 campaign will expand into TV, social media and digital content spread over the course of the season. After the event, Dodge will launch “The Real Brotherhood of Muscle” national advertising campaign, using compelling content made by Dodge enthusiasts during HWY 93.