Dodge Debuts Plum Crazy Heritage Hue for 2016 Challenger and Charger
Dodge will debut the next limited-edition color from its archive, Plum Crazy, at this year’s Woodward Dream Cruise.
“Powerful muscle cars painted in impactful colors make the Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy,” said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. “And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time.”
For 45 years, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger. The demand for this heritage hue has grown stronger than ever now that the signature paint color has become directly associated with high collectability and the famed “Mopar-or-no-car” legacy.
“From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand’s muscle-car roots and adds to Challenger and Charger’s vibrant legacy,” said Mark Trostle, Head of Dodge and SRT Design, FCA US LLC.
Dodge dealers will began taking orders for the 2016 Dodge Challenger or Charger in Plum Crazy in September. Production will begin this November.
Dodge also announced the brand will offer limited-edition and high-impact hues production numbers, for the first time ever.
“For years, our Challenger and Charger owners have wanted to know just how unique their rides are, and the team at Dodge wants to further the collectability of these modern muscle machines with the actual production numbers,” added Kuniskis. “From limited-edition models like the Mopar ’10 and Challenger SRT8 Yellow Jacket, to limited-production Challenger and Charger models in high-impact paint colors such as Sublime, TorRed, Go Mango and Green With Envy, we’re excited to share our factory-backed production numbers to our current and future collectors and enthusiasts.”
These limited-edition models and limited-production colors are highly collectable and represent less than 11 percent of the entire global production.