Gold Rush, an exterior color first introduced on the 50th Anniversary Limited Edition commemorating the Challenger’s golden anniversary, will be offered again on select 2021 Dodge Challenger models. Gold Rush is available on Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye models, and requires the Satin Black hand-painted hood, roof and decklid which is standard on T/A models and a $3495 option on SRT models. Gold Rush joins the Dodge palette of heritage-inspired paint colors, such as Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green and Go Mango, on the 2021 Dodge Challenger.

“Dodge offers a wide variety of performance models and powertrains, but we also have the same mindset when it comes to our extensive exterior color options," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “By bringing back Gold Rush to a few of our 2021 Challenger models, we’re giving our enthusiasts yet another option to make their muscle car even more unique.”

Dealer orders for the 2021 Dodge Challenger are now open, with initial deliveries to Dodge//SRT dealerships scheduled to begin in early 2021.