Chrysler and Google Introduces a Virtual Auto Factory Tour
The Chrysler brand has announced the Chrysler 200 Factory Tour experience in association with Google Maps Business View. The Chrysler 200 Factory Tour is supposed to provide consumers with a virtual look inside the auto making process. This tour is compiled of 360-degree interactive films and photography that allows users to get a closer look to aspects of the intricate assembly process. The virtual tour takes consumers inside the 5 million square feet Sterling Heights Assembly Plant outside of Detroit, Michigan.
“Just as we pioneered a completely new Chrysler 200, we are pioneering a new way for consumers to research a vehicle,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “I personally wish everyone could visit the plant to walk through and experience the fascinating process live. But since we can’t bring people to the plant, we've worked with Google to openly bring the plant to the people, so they can themselves experience how these processes drive precision, reliability and deliver an exceptional and truly all-new Chrysler 200."
The tour starts off with a 30-second introductory film, titled “Reverse,” that leads into the 360-degree virtual tour of the factory's interior, using Google Maps Street View technology. To create the effect, Chrysler teamed up with Google Photographers to capture the auto-manufacturing process using a variety of films and photography. The tour also has a tool consumers can use as a guide to navigate through 12 unique areas of the assembly plant. Consumers can also choose to explore all 5 million square feet on their own. The Chrysler 200 Factory Tour is available on both laptop and mobile devices, including both Android and Apple operating systems.
It’s a neat way to see a auto assembly plant without leaving your living room.
You can take the Chrysler 200 Factory Tour by visiting www.chrysler200factory.com.