The Ford Bronco nameplate is still legendary, but being in the barn for 25 years means the all-new Bronco, set to be unveiled next week, has some catching up to do with brands like Jeep and Land Rover who have remained in the market and developed loyal followings. Ford's answer is to launch Bronco as a new outdoor brand, to include an all-suv, all-4x4 lineup of three Adventure Vehicles, a number of driving schools and an online enthusiast community.

“Bronco gave rise to the fun and versatile off-road SUV in 1966, becoming the first enjoyable sport utility vehicle for those who wanted to live, work and play outdoors,” said Jim Farley, Ford chief operating officer. “Like the original, the all-new Bronco family is engineered to take you to epic places, with capability to deliver confidence on any type of terrain.” Ford will unveil the all-new Bronco two- and four-door models, plus Bronco Sport at 8:00 p.m. EDT on July 13 when customers can reserve a new Bronco with a $100 refundable deposit.  The Bronco team is creating new Off-Roadeo outdoor adventure playgrounds at four U.S. locations starting next year; where owners and enthusiasts of all skill levels can test the new Bronco lineup in challenging terrain.  Also connecting current and future Bronco owners as well as off-road fans and outdoor enthusiasts, Bronco Nation – an independent online forum, will enable owners and fans to be part of a passionate and knowledgeable off-road, adventure-driven community.  To whet your appetite for The Wild, Check out the teaser video below: