As Mercedes-Benz CLA-Class and Audi’s A3 sedan emerge with their entry level affordable luxury cars, BMW is finally a competitor. BMW is fighting to keep up with the trends as they build a new performance line for young luxury buyers.At the Detroit Auto Show in early January 2014, BMW released the 2nd Series Coupe that will go on sale March 2014, as a new and improved replacement for the discontinued BMW 1 Series Coupe. Beating out their competition, BWI 228i will be priced lower than $34,000, with 2.0 liter inline with a four cylinder engine that produces 240 horsepower. The horsepower and price point are not the only eye catching attributes to the new 2nd series. 228i will give drivers 35 mpg on the highway in standard form due to selectable ECO PRO driving mode, Air Curtains, and Auto/Stop functions.


BMW 228i

Mercedes- Benz CLA-Class

2015 Audi A3 Sedan

●     240 horse power

●     real-wheel drive

●     35 mpg HWY             

●     208 horsepower

●     front-wheel drive

●     31 mpg HWY

●     170 horse power

●     front wheel drive

●     36 mpg HWY


On sale in the second quarter, the 2014 BMW 228i is surely a contender in affordable luxury vehicles.