Aston Martin is Getting Some New Wings
Aston Martin’s iconic winged badging is getting a redesign for future models.
The new badge is hand-crafted by artisans in Birmngham’s jewelry quarter, marking the first major change to the Aston Martin wings since 2003. In fact, this is only the eighth time in the automaker’s 109-year history that the wings have seen such an overhaul.
The new visual is a collaboration between the manufacturer and Peter Saville, British art director and graphic designer. A series of behind-the-scenes photographs show what it takes to craft a pair of Aston Martin wings, which we can expect to see on new models like the DBX707 and V12 Vantage.
This creative expression of Aston Martin’s Intensity. Driven marketing strategy. This new approach aims to celebrate the company’s reputation for crafting luxurious performance vehicles, boasting “intense driving pleasure.”
“Building on our return to the pinnacle of motorsport in Formula One, the launch of Intensity. Driven marks the next phase in our evolution of the Aston Martin brand, as we unleash its global potential and maximize our unique position at the cutting-edge of ultra-luxury and high performance,” said Renato Bisignani, Head of Global Marketing and Communications at Aston Martin.
The new wings will be featured during the upcoming French Grand Prix on Aston Martin Aramco Cognizant F1 Team’s livery. In celebration of the automaker’s 100th anniversary of Grand Prix entry, the livery will also sport the original Aston Martin button logo on the nose of the car.