Art Installations Signal Countdown to New Range Rover Evoque
November 14, 2018
Land Rover has started its countdown to the world premiere of the new Range Rover Evoque with a fleet of wire form sculptures inspired by the new model. The full-scale artworks stopped pedestrians in their tracks at locations across London.The brightly-colored installations were produced by the same Land Rover Design team responsible for shaping the new Evoque and embody the reductive design philosophy that has informed its elegant proportions. Blending simple lines with modernity, the full-size wire forms showcase the new Evoque’s coupe-like silhouette. Four of the eye-catching sculptures were parked at exclusive addresses around Kensington and Chelsea, finished in distinctive shades of copper, red and blue.