The American Automobile Association is launching a new public awareness campaign that equates using hand held cell phones and other electronic devices while driving with the established dangers of drinking alcoholic beverages and driving. The campaign is called "Don't Drive Intexticated." The primary target in the public service announcements is texting while driving. AAA says that nearly half of the driving population admits to reading a text or email on a routine basis, and about of third send messages while driving. The campaign's public service videos show a beer bottle being replaced with a cell phone in the hand of a driver. AAA says that there are nine fatalities and over 1000 injuries due to driver distraction every day in America. The campaign us timely since April is national Distracted Driving Awareness Month.