2024 Jeep Wrangler Pricing Announced; Starts Low $30K’s

Jeep has announced pricing for their refreshed Wrangler, set to go on sale later this year as a 2024 model.

The entry-level two-door Sport trim starts at $33,690 including the $1,795 destination fee, with a $4,000 increase if you want the four-door Unlimited model. This entry-level trim is powered by a standard 3.6-liter Pentastar V6, making 285 horsepower and 260 lb-ft of torque, paired to a standard 6-speed manual transmission; though, available as an upgrade is a 2.0-liter turbocharged inline-4 making 270 horsepower and 295 lb-ft of torque, as well as an optional 8-speed automatic.

You can read up on the changes that make the 2024 Wrangler refresh here, but some of the key improvements include standard first- and second-row side-curtain airbags, a standard 12.3-inch Uconnect 5 infotainment system, a windshield-integrated antenna, and more equipment spread across the various trims. The iconic seven-slot grille has also been tweaked— don’t worry, it’s still indistinguishably Jeep and quite befitting of a Wrangler. As mentioned, the 2024 Wrangler is available in a whole bunch of trims: Sport, Sport S, Willys, Sahara, High Altitude, Rubicon, Rubicon X and Rubicon 392. 

Jeep-faithful and Jeep nonbelievers alike will recognize the Rubicon marquee as the off-road focused grades, and for 2024 they’re seeing some meaningful enhancements. Now available on Rubicon is a factory-installed 8,000 lb-capacity Warn winch, joining a standard Dana 44 HD full-float solid rear axle (allowing for aftermarket tire upsizing) and a 5,000 lb max tow rating. The Rubicon starts at $47,190 with delivery; going for the four-door again adds $4,000 to that price, and the Rubicon 4xe clocks in at $62,380.

The Rubicon X is all-new, starting at $56,690 for a two-door model. The X builds off the Rubicon by adding 35-inch tires via the Xtreme 35 Package, a Rock-Trac 4:1 full-time transfer case, integrated off-road cameras and steel bumpers. Inside, the X gains Nappa leather seats and a nine-speaker Alpine audio system among other premium amenities. The high-performance Rubicon 392—available only as a four-door—sits atop the range at $89,390.

The Sport S is also noteworthy, as it can now be had with the 4xe powertrain, setting a new entry-price point for this hybrid setup at $51,790; base Sport S models start a $37,190. It naturally builds off of the Sport and adds things like a Gorilla glass windshield, keyless entry, automatic headlamps, 17-inch aluminum wheels mounted by 32-inch tires, and more.

We haven’t driven the updated Wrangler yet, but when we do, we’ll be sure to let you know about it, right here on MotorWeek.