Jeep Orange “Joose” Quenches Wrangler, Gladiator Thirst

Jeep has unveiled another new color for the 2025 Wrangler and Gladiator: “Joose,” a very, very concentrated shade of orange. Hold the pulp.

Joose joins three other shades entering the Jeep color palette for ‘25, including “Mojito!,” “Fathom Blue,” and “‘41.” Joose, unveiled on April 4 for 4X4 Day, is about as bold looking as it is expensive, costing an additional $895.

“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors,” said Bob Broderdorf, CEO, Jeep brand. “A striking shade like Joose lets our customers express their individuality and stand out, whether they’re navigating city streets or conquering the next mountain pass.”

Joose can be ordered now, available on the 2025 Wrangler, Wrangler 4xe and Gladiator.