While the automotive color palette tends to skew more towards the dark, earthy and monotone hues, it isn’t completely devoid of vibrancy thanks to vehicles like the Jeep Wrangler, which has a habit of offering a few fun paints along with those drab lacquers. Said number of perky paints is about to go up by one with the reintroduction of Tuscadero.

Back by popular demand (according to Jeep), this limited-edition color is now available for order on 2024 Wranglers. Tuscadero is described as an “audacious, deep and intense chromatic magenta,” which does sound pretty serious until you see it and figure “ah, so it’s pink.”

We’re just poking fun– the Wrangler wears it well and there are plenty of interested buyers. In fact, more than just “plenty.”

“Some 30,000 customers placed an order for Tuscadero when it first debuted in 2021,” said Bill Peffer, senior vice president and head of Jeep brand North America. “We’re always looking to deliver what our customers tell us they want, so we’re ‘tickled pink’ to bring back the highly sought-after Tuscadero paint shade on Jeep Wrangler to mark 4X4 Day 2024.”

And that is, in fact, today, April 4 (4/4, hence 4X4… get it?), meaning those interested buyers may want to get their order in soon. The new paint will initially come contrasted by a black hardtop or soft-top, or complimented by a body-color hardtop, followed by Sky One-Touch powertops later this year. Tuscadero can be had on Wrangler Sport, Sport S, Willys, Sahara, Rubicon, Rubicon X and Rubicon 392 trims, available for an additional $895.