2023 Ford Bronco Heritage Limited Edition

The revived Bronco has been a retro delight for Ford fans since its 2021 debut; but just in case it was still a little too modern, Ford honored the nameplate’s lineage with special Heritage models, including this 2023 Bronco Heritage Limited Edition.

ALEX KELLUM: “It’s really no surprise that automakers like to capitalize on nostalgia to sell cars; and of all the players in that game, I’d say Ford quite possibly reigns supreme. And while the Bronco is in of itself is, of course, a callback, this Heritage Limited sets it over the top.”

The most obvious rewind signals are the white-rimmed wheels, grille and hardtop, met by 60’s-inspired “Bronco” scripture on the fenders. But the Heritage treatment is more than just a paint job. These throwbacks come standard equipped with the Sasquatch package, granting 35-inch tires, electronic-locking axles, Bilstein Dampers and special driving modes a la the “HOSS 2.0” system.

The Heritage Limited ups the ante with a standard 2.7-liter EcoBoost V6, twin-turbocharged for 330 horsepower and 415 lb-ft of torque, paired exclusively to a 10-speed automatic.

ALEX KELLUM: “The Bronco Heritage is, of course, a serious off-road machine; but, the on-road experience has not been sacrificed. I mean, despite having these massive, meaty tires on there, there’s really not a lot of road noise. And they do actually absorb the road quite well. Now, this isn’t going to be like riding on a cloud, but it’s still very comfortable.”

And the interior drives that point home even further, outfitted with leather-trimmed vinyl seats, a large 12-inch infotainment screen and other modern amenities bringing this old school off-roader completely into the 21st century.

A Ford Bronco Heritage two-door starts around $49,000, while a Heritage Limited four-door like ours will start at $73,000. It sounds like a pretty big price to pay, but Bronco lovers, the nostalgia is so worth the extra coin.